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WHAT IS AWARENESS ADVERTISING?
AWARENESS simply means how “aware” the public or your prospects are with you. When someone says your business name, do people know you? You may think they do, but do you really know? And do people...
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Easy Advertising Fix
I almost drove off the road because of a billboard I saw. It said “Free online math tutoring.” Then it gave the flippin’ phone number below it. What?! I was actually interested in what kind of free...
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Furniture Salesperson of the Year
My wife and I recently visited a furniture store. Actually two of them. Usually not my favorite thing to do. The salesperson at the first store was great. Not sales-ey. Just helpful. She was laid back,...
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Making Sense of Media Mix
Making Sense of Media Mix Image courtesy of “John Kasawa” / FreeDigitalPhotos.net I get it. I understand that you’d love to spread your advertising around to all sorts of different advertising...
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